Play-doh perfume

I just found this perfume while i was researching play-doh for my advertising class. and I had to post it!
I mean, ok. Celebrating 50th birthday.
But, fragrance?
So, you spray this thing on you and someone would talk to you,
"hey, you smell like.... just like play-doh...."


wth.
i mean i love play-doh. it's fun, soft, smooth, colorful.
and yes it has its own smell. which is not bad.
But I think no one would likely to keep this scent all the time.
I don't want to be smell like play-doh.
I hope they did not go for mass production.