Saturday, March 20, 2010

Field trip to tidal power plant!

I'm a design person, not an architect or engineer.

But as you know, you can not survive being good at only one thing unless you're a genius.
and since I'm not a genius designer, I'm trying to look further things beside design.
Daewoo student honorary ambassador offers me this chance to see tidal power plant.

But wait, is there any realation between tidal power plant and design?
well, I'll see.



This is a miniature of `Sihwaho tidal power plant.
It might seems mini, but it's the world's biggest tidal plant.



`Sihwaho' is a big artificial lake.
It took 6 years to be completed. (1988-1994)
People were planning to pull sea water into a lake, and use water for agricultural.
It didn't work out quite well.
Factory sewage and domestic sewage got into the lake, and caused water pollution.
So they changed the plan.



The new plan was building a tidal power plant.

Tidal power, sometimes also called tidal energy, is a form of hydropower that converts the energy of tides into electricity or other useful forms of power.
Although not yet widely used, tidal power has potential for future
electricity generation. Tides are more predictable than wind energy and solar power. Historically, tide mills have been used, both in Europe and on the Atlantic coast of North America. The earliest occurrences date from the Middle Ages, or even from Roman times.
From Wikipedia, the free encyclopedia

Click here to see How tidal power plants work.



So every visted student had to wear helmet.



I was very impressed the way they show visitors how they work.
They have this whole program for visitors.
They show their construction site and have a room for a short lecture.



This gentleman explained everything about Sihwawho tidal power plant.
He was quite funny! :D
Everyone who work for this plant are very proud of themselves. Which is really respecful.



Every ambassadors were really enthusiastic!
They took lots of pictures and ask many questions.
Most of them are major in architect but not everyone.
It was good to know many different students.
Seems like they enjoy this field trip :)



This is our group, group 3 'Who are we?' lol
One member missing, because of the surgery.
The very left tall guy is our group leader.

Then we went to a huge restaurant next to mud plat,
AND THERE WAS A HUGE ACCIDENT!
well, only for me.

I don't want to explain every detail.
I'll tell you one thing. It was about my tooth, and I had to come back and went to dentist.
So...Unfortunately, I couldn't enjoy whole field trip.
Really sucks :(
I heard rest of them had a lot of fun that day.
But well, Shit happens.
Eventhough I was disappointed, I was very impressed at the same time.
Our chiefs really worried for me and took care of me really well.
I felt like we'd known for many years. Even my friends wouldn't treat me like that.
I felt so lucky to get to know people from Daewoo EnC and Brain league.
I can't thank them enough.

This was our very first field trip.
There's gonna be more and more.
And we are working on new project. We're making UCC!
Every group make UCC and compete for the prize.
I'll post about it soon. Sooooo exciting! :)

Wednesday, March 10, 2010

Tibor Kalman




with all respect
:)

Snow in March!

We had heavy snow last night.
on March 10th!
Unbelievable. It's like winter everywhere. hella cold also.
What the heck is going on? @_@
I hope this could be the very last time for me to wear that thick ugly winter coat.
Come on spring, I'll be nice to you!

And I watched Alice in Wonderland (3d) at the theater with my boyfriend.
It was great as I expected. and that's it.
It was not really shocking or anything, but still, Tim Burton is a crazy genius fo sho.
I was in a bad mood today, before I watch the movie.
And that movie made me feel better.

Speaking of bad mood, I feel like I'm treating people in a wrong way.
Not sure yet.
But I'm sure I'll get hurt if I find out that's true.
Maybe I should change myself little by little..

I really need a new layout for this blog.
And this blogspot won't let me change the way I want to.
Should I move it to Wordpress?

Sunday, March 7, 2010

New start

My junior year started last week.
I just scheduled all my classes. It's going to be mad busy every Sunday and Monday :(
Anyway,
this year, I started trying several new things.
Daewoo E&C's student honorary ambassador is the one thing.
I finally got in!
Every one is in a group. I'm in group 3. Great team :)
We haven't talked much, but we will get together soon, maybe this week.
So, I got a chance to meet whole new people this time.
Industry-University corporation class is another thing.
I'll be work on a project with company "D'strict"
The hottest design company in Korea I guess :)
Basically it's an UX studio.
So they design experiences. Mostly interactive designs and holograms.

Next Generation 3d media façade: Seoul National Univ & d'strict from d'strict on Vimeo.

This is one of their work. pretty cool! huh?
They call it `2.5D' design. It's not 3d, because it's not real.
visit their website(click!) to see more stuff. (written in English!)
I wasn't sure to take this class before I visit their studio.
It's going to be very a tight class. I'll see how to deal with it.


Wednesday, February 24, 2010

Read company with their CI & BI



So, Daewoo E&C is the company that I'm trying to get involved with now.
To be concrete, I'm trying to be one of the student honorary ambassador of the company. (You can see what student honorary ambassador means from the other post)

btw, I passed the 1st test! yay!
thanks to you guys :)

Anyway, I think I need to share what Daewoo E&C is all about.
To get to know them, I'll explain with their CI and BI.
I think CI and BI explains all of the main key points.
This doesn't only apply for Daewoo E&C.
When designers design logos(CI or BI), they try to express the best of company(or brand)'s main concept. They compress all their achievements, concept, motive, and image and make into one meaningful symbol mark. Sometimes, you can find their history from it.

Daewoo E&C is engineering and construction company.
So basically, They build. But there's much more inside of it.


This is their CI.

"Simbolize the commitment to another breakout to Kumho E&C incorporated in 1967.
Serving Customers for half of a century, we will soar high to reach the heaven."

You can see all the Kumho Companies have this symbol. (Asiana Airline, Korea Express etc.) So you might nocited that Daewoo E&C and Kumho merged at some point.

Have you ever heard of "Block Method"?

Like their slogan "It's possible", they found a way to build bridges stronger, faster, and easier than anyone else. Besides, they constructed the first private invested Dong-jak bridge, became the first construction contractor that explored market potential in Africa, South America. There's another possible story happened in U.S.
Starting with a housing project for senior citizens in Seattle in 1988, Daewoo E&C established a foothold in the U.S. real estate development market by successfully completing a dozens of rental home construction projects. Notably, Daewoo E&c enjoyed a significant return on the Trump World Tower construction project in Manhattan, New York. Such projects that they carried in the U.S. Carried significance as they wrer not just simple construction projects but real estate development projects.




This is Seoul.
The Capital city of South Korea.
I heard that this is the most impressive aspect of Seoul for foreigners.
I don't mean that this is the best part of Seoul. In fact, this could be the worst part.
There are many beautiful sights from mountains, big river and old palaces.
Because of the lack of space but too many population, Seoul became more crowded and crowded.
So they started to build houses higher and higher. The apartments were the solution.

At the beginning, all apartments look the same. So they took the region naming.(ex; Mapo Apartment, Brooklyn Apartment) Between 1970 to 1990, apartments took their company's name. (ex; Daewoo Apartment) After 2000, as companies recognized the importance of branding, apartments started to have brands.

In 1995, Daewoo introduced eco-friendly concept called 'Green home, Green apartment'
And 2003, they launched brand "Prugio" and made whole different apartment culture.



As you can see from the logo, Prugio really work with green nature.

5 trees(Prugio Tree) in symbol each represents earth, sky, water, tree, human. Also they represents 5 promises ; customer oriented, comfortable to live, high quiality, well-being, refined.
The naming 'Prugio' explains whole concept.


(Youth, Clean, Refresh) + (GEO -> Earth, Space) (GEO -> GIO)
=Prugio
Prugio>Green Premium


So 'Green Premium' is Prugio's main plan.
As you can see, this logo also shows eco-friendly color and symbol of house.
You can assume that this is about eco-friendly house :)
To be specific,


Geo nature/Recycle/Energy saving/Efficient/Natural
These are Green Premium's 5 main keywords.
With these keywords, they try to expand green homes, develope eco-friendly, low energy,low carbon products. They also try their best to come up with solutions for global warming.
With all these, they can take the resposibility of society and help consumers reduce the maintenance fees. win-win!



So, what do you think?
Apartments are not just some buildings.
Daewoo E&C shows apartments can be more than just buildings.
I mean, If we can't avoid having so many apartments in the city, the only thing we have to do is make better apartments.
And now, apratments have their own goal, plan, identity and even symbols!
I have been living in apartment for many years.
For me, I'm so happy to see apartments changing.
Apartments are not just space to live anymore.
People want to enjoy their life in it. They want to see and smell green in it.
I'm glad to see these solutions.
Hope to see Greeny Seoul soon :)
To visit Daewoo E&C's official website click HERE!
--------
and Oh,
I just heard that Daewoo E&C changed their CI (what!?)
They don't have their wing(>) anymore.
hmm..Sounds like they are going thru with something.

Tuesday, February 9, 2010

My works (2-2009)

These are works I did at Pratt Institute 2009.

Hello! from EC on Vimeo.

5 seconds movie for motion graphic class. ...yes that's pretty much it.


Spiderman Theme Song - Intonation from EC on Vimeo.

Intonation project for motion graphic class. I choose the Spiderman theme song. It didn't turn out the way I wanted it to be. But took me long time to finish it and still hasn't finished totally.


Billy Elliot from EC on Vimeo.

Portraiture project for motion graphic class. I used certain words describe Billy Elliot. Simple but suits.

Monday, February 8, 2010

My Works 1-2009

When I Grow Up from EC on Vimeo.

It was my first assignment from Advertising class early 2009. I was so into swing music last year. kinda has old history film look.

Home Starbucks from EC on Vimeo.

This video was about `Anti-Starbucks' for advertising class early 2009. Tried to give a message `The real value of Starbucks is in the logo'. Any coffee can be a Starbucks coffee with a logo, and a green straw. People really don't care about the rich taste of coffee, but the fact they are drinking Starbucks as a brand. So I criticized that with 10 cents coffee mix. I made coffee looks like 4.3 dollars latte with 10cents coffee mix, and stick the Starbucks logo. So I saved 4.1 dollars in the end.

Daydream, 몽상 (오늘밤은-이장혁) from EC on Vimeo.

This was a music video, for motion graphic class early 2009. The song was given, and every set-up followed the mood of the song. I didn't have a digital camcorder(still don't!), so I had to shoot it with my digital camera... (sad!) It gets quite loose in the end, can't say I love it, but had fun making fishes.


Facial Suicide from EC on Vimeo.

This was my very first video for motion graphic class in early 2009. The assignment was making a video essay, and I'd never used final cut or camcorder. So I used stop motions as many as I could. Since it was my first work, I tried to have fun with it. It took only a day, but the entire day!