Read company with their CI & BI

So, Daewoo E&C is the company that I'm trying to get involved with now.
To be concrete, I'm trying to be one of the student honorary ambassador of the company. (You can see what student honorary ambassador means from the other post)

btw, I passed the 1st test! yay!
thanks to you guys :)

Anyway, I think I need to share what Daewoo E&C is all about.
To get to know them, I'll explain with their CI and BI.
I think CI and BI explains all of the main key points.
This doesn't only apply for Daewoo E&C.
When designers design logos(CI or BI), they try to express the best of company(or brand)'s main concept. They compress all their achievements, concept, motive, and image and make into one meaningful symbol mark. Sometimes, you can find their history from it.

Daewoo E&C is engineering and construction company.
So basically, They build. But there's much more inside of it.

This is their CI.

"Simbolize the commitment to another breakout to Kumho E&C incorporated in 1967.

Serving Customers for half of a century, we will soar high to reach the heaven."

You can see all the Kumho Companies have this symbol. (Asiana Airline, Korea Express etc.) So you might nocited that Daewoo E&C and Kumho merged at some point.

Have you ever heard of "Block Method"?

Like their slogan "It's possible", they found a way to build bridges stronger, faster, and easier than anyone else. Besides, they constructed the first private invested Dong-jak bridge, became the first construction contractor that explored market potential in Africa, South America. There's another possible story happened in U.S.
Starting with a housing project for senior citizens in Seattle in 1988, Daewoo E&C established a foothold in the U.S. real estate development market by successfully completing a dozens of rental home construction projects. Notably, Daewoo E&c enjoyed a significant return on the Trump World Tower construction project in Manhattan, New York. Such projects that they carried in the U.S. Carried significance as they wrer not just simple construction projects but real estate development projects.

This is Seoul.

The Capital city of South Korea.
I heard that this is the most impressive aspect of Seoul for foreigners.

I don't mean that this is the best part of Seoul. In fact, this could be the worst part.

There are many beautiful sights from mountains, big river and old palaces.

Because of the lack of space but too many population, Seoul became more crowded and crowded.

So they started to build houses higher and higher. The apartments were the solution.

At the beginning, all apartments look the same. So they took the region naming.(ex; Mapo Apartment, Brooklyn Apartment) Between 1970 to 1990, apartments took their company's name. (ex; Daewoo Apartment) After 2000, as companies recognized the importance of branding, apartments started to have brands.

In 1995, Daewoo introduced eco-friendly concept called 'Green home, Green apartment'

And 2003, they launched brand "Prugio" and made whole different apartment culture.

As you can see from the logo, Prugio really work with green nature.

5 trees(Prugio Tree) in symbol each represents earth, sky, water, tree, human. Also they represents 5 promises ; customer oriented, comfortable to live, high quiality, well-being, refined.

The naming 'Prugio' explains whole concept.

(Youth, Clean, Refresh) + (GEO -> Earth, Space) (GEO -> GIO)
=Prugio

Prugio>Green Premium

So 'Green Premium' is Prugio's main plan.

As you can see, this logo also shows eco-friendly color and symbol of house.

You can assume that this is about eco-friendly house :)

To be specific,

Geo nature/Recycle/Energy saving/Efficient/Natural
These are Green Premium's 5 main keywords.

With these keywords, they try to expand green homes, develope eco-friendly, low energy,low carbon products. They also try their best to come up with solutions for global warming.

With all these, they can take the resposibility of society and help consumers reduce the maintenance fees. win-win!

So, what do you think?

Apartments are not just some buildings.

Daewoo E&C shows apartments can be more than just buildings.

I mean, If we can't avoid having so many apartments in the city, the only thing we have to do is make better apartments.

And now, apratments have their own goal, plan, identity and even symbols!

I have been living in apartment for many years.

For me, I'm so happy to see apartments changing.

Apartments are not just space to live anymore.

People want to enjoy their life in it. They want to see and smell green in it.

I'm glad to see these solutions.

Hope to see Greeny Seoul soon :)

To visit Daewoo E&C's official website click HERE!

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and Oh,

I just heard that Daewoo E&C changed their CI (what!?)

They don't have their wing(>) anymore.

hmm..Sounds like they are going thru with something.